Speedo’s Continued Commitment to Premier Competition
USA Swimming has announced that its partnership with Speedo, a global leader in swimwear, will be extended through December 31, 2024. The partnership, which started in 1985, will continue to support and inspire the next generation of swimmers in the United States.
Supporting Young Athletes
Speedo’s continued commitment to premier competition is highlighted by naming rights and event support for Sectionals, Junior National Championships, and Winter Junior National Championships. These events provide young athletes with some of the biggest competitive opportunities in the sport, and Speedo’s investment in growth at the grassroots level of the sport with product and program support for learn-to-swim programs connected to USA Swimming and the USA Swimming Foundation is vital.
Exciting Competitions on the Horizon
Through March, thousands of young athletes are competing in the spring short course Speedo Sectionals, where best times and emerging stars converge on thirteen venues throughout the United States. The long course season peaks with the summer portion of the Speedo Sectionals with four locations in July. The nation’s brightest under 18 swimmers will finish their summer season at the Speedo Junior National Championships from July 31-August 4 in Irvine, California. The calendar year of Speedo event support concludes with the Speedo Winter Junior National Championships taking place December 6-9 simultaneously in Westmont, Illinois, and Columbus, Ohio.
Partnership for the Next Generation
Matt Rock, President of Speedo North America, said, “We are thrilled to continue our 38-year partnership with USA Swimming. Our shared values of safety and access to water for all are perfectly aligned. The extension of this partnership amplifies all our efforts, ensuring a safe environment for athletes, coaches, and those just learning to swim, so we can support the next generation of swimmers.”
Exclusivity and Merchandising
Speedo holds certain exclusivity for the technical swimwear product category and will utilize merchandise vending and activation rights within the Toyota AquaZone at the U.S. Olympic Trials – Swimming in Indianapolis in June 2024.
In conclusion, the partnership between USA Swimming and Speedo has been extended, and this will continue to inspire and support the next generation of swimmers in the United States. The commitment of Speedo to premier competition and growth at the grassroots level of the sport is highly valued, and this partnership ensures a safe environment for athletes, coaches, and those just learning to swim.
