BTS’ Jungkook has been named the newest global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The announcement was made on Tuesday, and the black-and-white visuals captured the star posing for both pensive and sensual shots, showcasing the brand’s newest products.
Introducing Jungkook in Calvin Klein Denim
Shot by Park John Ha, the visuals showcase Jung Kook’s chiseled abs with his Calvin Klein underwear peeking out over his jeans as he raises his hands and looks down at the camera. In a video clip featuring the photos, Zayde Wølf’s “King” plays in the background. The caption by Calvin Klein reads, “What makes an icon? Introducing Jung Kook in Calvin Klein denim.”
Calvin Klein’s Newest Global Ambassador
“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me,” the musician said in a statement. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way.”
Jungkook, who has been described as “one of the world’s most popular artists” by Jonathan Bottomley, CK’s Chief Marketing Officer, joins other celebrities such as Michael B. Jordan and FKA Twigs as global brand ambassadors for Calvin Klein.
A New Side of Jungkook
In addition to his collaboration with Calvin Klein, Jungkook has also recently released “Dreamers” for the World Cup in 2022 and collaborated with Charlie Puth on the track “Left and Right.” He has also dropped the single “Stay Alive,” produced by his bandmate Suga.
Jungkook is incredibly excited for people to see a new side of him in this first campaign for the brand. As an icon in the music industry, he has a massive global following, and this collaboration with Calvin Klein will help him connect with his fans in a new and exciting way.
