Advanced Video Editing : Through a new feature called Director Mode, Snapchat is providing users with more potent video tools. It is now accessible worldwide on iOS and Android.
A few new options for filming and editing films on Snapchat, including a few that are common on other platforms, are introduced by Director Mode, which was initially shown off in April.
What’s New?
Users can record films with a background using a tool called a “green screen,” which is comparable to the TikTok filter of the same name.
And the dual camera, a BeReal-like function that simultaneously captures front- and back-facing images or videos, was previously exclusively accessible to iOS users.
Other options include rapid editing, which enables users to cut and merge several films, and a camera speed feature, which allows users to accelerate or decelerate recordings.
What’s More?
On the main camera toolbar, there is an icon that leads to Director Mode.
While Director Mode allows users to create material to share with others, Snap is putting more of an emphasis on new editing tools as it tries to promote Spotlight, a competitor to TikTok.
In an effort to encourage creators to produce videos for Spotlight, Snapchat has launched a number of initiatives, such as contests that reward the best videos with cash utilizing various Lenses or noises.
For Snap, increasing Spotlight usage is important. CEO Evan Spiegel stated in a September internal memo that he expects 30 percent of Snap chatters to use Spotlight daily by 2023.
Digging Into More Details
Engagement on Stories has decreased, and the business recently informed investors; last summer, Snap cut off almost 20% of its workforce.
In order to be more in line with the TikTok experience, several platforms have upgraded their video editing features.
One social media platform, Instagram, has consistently added capabilities to Reels, including the ability to include interactive components like polls and quizzes, generate lengthier short-form films, and import your own audio.
YouTube is also vying for TikTok’s supremacy by allowing users to download clips from its long-form video library for use in Shorts, the company’s TikTok clone.
