Instagram’s New Badges
Instagram’s parent company, Meta, has launched an innovative feature on Instagram profiles with the intention of grabbing users’ attention and persuading them to download the Threads app.
These badges, which feature the Threads logo and a number, show how quickly people downloaded the app when it was released. Through this action, Meta can mock Twitter in light of the recent blue tick debate.
How the Badges Work
Users are welcomed with a cheery greeting when they tap on their own badge, which reveals their badge number and their place among the app’s early adopters.
They can enter their Threads profile and choose the “Hide badge” by tapping further. An alert, however, advises caution and forbids retrieving the badge once it has been concealed.
Users will be taken immediately to their Threads page if they tap on someone else’s badge on their Instagram profile, on the other hand.
These badges appear to be being used by Meta as a marketing tactic to increase FOMO (fear of missing out) among Instagram users and draw consumers to their recently launched platform.
The popular tech website Mashable advises using the Threads app with caution because it has been claimed that it tracks user activity in many ways.
Furthermore, it’s important to be aware that, for customers who initially joined up for Threads via iOS or Android, removing a Threads account might also necessitate deleting the related Instagram account.
In conclusion, Meta made a calculated decision to use badges on Instagram profiles to draw attention to and pique interest in the Threads app. In order to persuade Instagram users to check out their new platform,
